Explore the KPIs that matter: How data analytics drives brand success

In a world where data shapes every decision, mastering the art of data-driven marketing can transform how your brand performs and grows. To help startup founders and marketing decision-makers tap into this powerful resource, the YourStory Entrepreneur Hub, powered by Dell Technologies, is hosting an exclusive webinar on November 22, 2024, titled “Data and Marketing: The Metrics for Brand Success”.

As part of the ‘Empowered by Dell’ webinar series, this session is designed to address the challenges marketers face in navigating a data-driven world. Participants will learn to identify the metrics that truly matter and discover how these KPIs reveal a brand’s position and potential.

The webinar features Aaron Karthik, Head of Marketing at Vananam Group, a seasoned expert whose journey in digital marketing reflects a balance of analytical rigour and creative storytelling. As the former Head of Digital Marketing at YourStory, he played a pivotal role in scaling the platform’s digital presence, focusing on user acquisition, retention, and engagement.

At Vananam Group, Karthik oversees marketing initiatives across diverse business verticals, from transit retail and real estate to global reward platforms and luxury apparel. His work is deeply grounded in data insights while maintaining a human-centred approach to marketing, making him a trailblazer in anticipating and adapting to emerging trends.

Karthik will share actionable strategies on how data can serve as a strategic ally in making informed and future-ready decisions. The session will offer practical strategies for leveraging data to enhance campaign effectiveness, maximise ROI, and strengthen market positioning. Key highlights include identifying and interpreting essential KPIs to evaluate brand success, utilising data analytics for impactful decision-making, and exploring proven tools and techniques to thrive in a competitive, data-centric environment.

Designed for startup founders, marketing leaders, and decision-makers, this interactive session is a must-attend for anyone looking to stay ahead of the curve. Whether you're striving to evaluate your brand’s performance, improve campaign outcomes, or future-proof your marketing strategies, this webinar provides the expertise and insights to help you achieve your goals.

Don’t miss this opportunity to unlock the potential of data-driven marketing and gain insights that can set your brand on the path to long-term success.

To register for the webinar, visit Registration Link